Art Direction | Brand Identity
Crucero del Rey
Brand Vision
To be the unrivaled cruise line, offering culturally diverse experiences that linger in the hearts of our guests, and comfort to replenish energy.
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Who is Crucero del Rey?
Our Name
Crucero del Rey—King’s Cruise in English—was carefully chosen to embody the regality and luxury of the cruise line. As we sail through the Caribbean and Latin America, we aim to provide the best cruise experience by embracing the richness of these diverse cultures.
What do we do and how do we do it?
We elevate your cruise experience to form unforgettable memories by providing high-quality amenities for relaxation and a myriad of onboard activities and excursions designed to cater to diverse interests. View the ancient ruins in Mexico or zipline across the mountains in Puerto Rico - each experience is curated to immerse you in the cultural tapestry of the Caribbean and Latin America.
What do we value?
Guest: We are committed to creating an environment that allows our guests to relax and explore, fostering a memorable and enjoyable experience.
Experience: We meticulously craft each cruise to offer an experience befitting royalty - a perfect blend of relaxation and adventure.
Culture: Uniting the world through diverse cultures, we create opportunities for immersion and connection.
What is our personality?
Luxurious: Every guest is royalty in our eyes, deserving a vacation steeped in indulgence and grandeur.
Personal: Approachable and warm, we strive to create a personal atmosphere that makes every guest feel at home.
Inspiring: Join us in exploring each destination and ship, creating memories that inspire a lifelong love for travel.
